lasuconscience
The Junior Chamber International Nigeria (JCIN), Lagos State University chapter, successfully hosted its Brand Awareness Week 1.0, a one-week initiative designed to amplify voices, strengthen identity visibility, and promote intentional personal and organizational branding within the university community.
Held from Monday, March 23rd to Saturday, March 28th, 2026, the week-long programme featured series of activities, including the opening ceremony, media parley, campus rally, brand awareness games, and a live beach hangout, all tailored towards fostering engagement and expanding brand consciousness among students.
The event commenced with a virtual opening session on March 23 via Google Meet at 8:00 PM, with an opening address by the host, Faridah, who welcomed participants and introduced the guest speakers. These included the JCIN LASU President, Suliah Abioye; JCIN Ambassador Olajumoke Adelabu (NVP); JCIN Councillor Mubeenah Oladeji; Mrs. Francisca Oyindamola, Territory Sales Manager at Checkers Africa and former Chapter President; and Mrs. Fadekemi Manuwa, CEO of Gifts and More by Lyray.
Participants were also invited to introduce themselves, creating an interactive atmosphere that set the tone for the rest of the programme.An early session delivered by Zainab focused on leadership and personal branding, where she emphasized the importance of leveraging platforms such as JCIN for growth, visibility, and development.
In her opening remarks, the JCIN-LASU President formally declared the programme open and reiterated the objective of the week to encourage members and participants to intentionally build strong personal and institutional brands.
An interactive segment followed, where participants defined the concept of a “brand” and responded to questions on perception and identity recall. Popular brands such as MTN, PalmPay, Fab, and Wema Bank were used as examples to demonstrate the power of visual identity and public perception.
Speaking on personal development, JCIN Ambassador Olajumoke Adelabu highlighted four major areas of opportunity within the organization: individual development, international cooperation, community impact, and business opportunities, noting that the platform builds confidence, communication skills, and networks.
JCIN Councillor Mubeenah Oladeji, in her session on leadership responsibility, stressed the lasting impact of leadership roles, stating that “the position you hold today, you will always be remembered for it.”
Mrs. Francisca Oyindamola’s session centered on professionalism and personal branding, where she emphasized the role of appearance and representation in shaping public perception. According to her, “you dress the way you want to be addressed.”
Rounding off the opening session, Mrs. Fadekemi Manuwa discussed brand awareness beyond logos and colours, stressing that reputation and consistency are central to identity. She concluded with the remark, “In a world full of noise, clarity is power.”
As part of the week’s activities, the Media Parley also provided an important platform for engagement between JCIN LASU and campus media organizations. During the session, media bodies were given the opportunity to ask questions about the initiative, the organisation’s vision, and the objectives behind Brand Awareness Week 1.0. The parley further strengthened collaboration between JCIN LASU and the campus media, while offering clarity on the programme’s broader impact within the university community.
The week continued with a campus rally, awareness games, and social hangout activities, all of which reinforced the central message of visibility, engagement, and intentional representation.
Brand Awareness Week 1.0 reflects JCIN LASU’s commitment to leadership development, visibility, and community engagement within the university space.
Iyanu Sogbesan, Correspondent, LASU Conscience
